[ Project Overview ]

Commercial Interior Design & Brand Experience Centre

Taiwan Tourism Information Centre (TTIC) Jakarta sought to establish a modern, welcoming, and brand-driven environment that reflects Taiwan’s tourism identity while serving as a hub for visitor engagement, travel consultation, and industry collaboration.

Located at The Plaza Office Tower, Jakarta, this project focused on creating an immersive visitor experience through thoughtful space planning, custom branding elements, and hospitality-inspired interior design. The result is a contemporary tourism information centre that strengthens brand presence while providing a comfortable and functional environment for visitors and stakeholders.

[ Introduction ]

Solution 1: Brand Experience & Reception Area

The reception area was designed to create a strong first impression while immediately connecting visitors to the Taiwan brand. Featuring custom wall branding, natural material finishes, and a clean contemporary aesthetic, the space serves as a welcoming gateway for travelers, tourism partners, and guests.

The design balances professionalism with warmth, ensuring every visitor experiences Taiwan’s identity from the moment they enter the centre.

FAQ

What was the objective of the reception area design?

To create an engaging first impression that reflects Taiwan's tourism brand and enhances visitor experience.

How does the reception support branding?
The space incorporates custom signage, destination-inspired design elements, and branded visual features that strengthen brand recognition.
Is the reception area designed for high visitor traffic?

The layout provides efficient circulation while maintaining a welcoming atmosphere.

[ Introduction ]

Solution 2: Custom Feature Wall & Destination Display

A key highlight of the project is the custom Taiwan map feature wall, designed to showcase the country’s destinations in a visually engaging way. This installation transforms an ordinary wall into an educational and interactive branding element that encourages exploration and conversation.

The feature wall serves as both a decorative statement and an informational touchpoint for visitors.

FAQ

Why was a custom destination wall included?
To visually communicate Taiwan's tourism offerings and create a memorable focal point within the space.
Does the wall support visitor engagement?
Yes. Visitors can easily identify destinations and gain a better understanding of Taiwan's geography and attractions.
Can the display be updated in the future?
The concept allows flexibility for future enhancements and tourism campaign integration.
[ Introduction ]

Solution 3: Experiential Window Display & Brand Signage

The exterior glass showcase serves as a high-impact visual touchpoint engineered to stop foot traffic and spark wanderlust. The display utilizes a clever layered depth technique. It positions dimensional, crisp white “TAIWAN” floor branding right at the glass line, framed by organic rock and floral arrangements.

Behind the physical elements, illuminated vertical lightboxes and a floor-to-ceiling mural of Taipei 101 create a glowing, cinematic backdrop. This intentional pairing of seasonal natural elements with urban modernism offers a holistic snapshot of Taiwan’s diverse tourism appeal in a single glance.

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